# How Spread the Word works

Spread the Word splits the work in two. Your own AI agent, Claude Code, Codex or OpenCode running on your computer with the model you choose, does the research and writing. Spread the Word’s servers do everything that can be done without judgement: watching communities, checking rules, scheduling, publishing and tracking.

## 1. Describe your product once

Create a project with a short brief: what the product does, who it is for, the facts you are happy to share, and the claims you never want made. Add the personas you post as, each with its own tone and its disclosure line.

## 2. Connect your agent

Install `scx`, Steady Circuit’s agent runner, sign in with `scx login`, and add an agent: a tool, a model and a tier (fast, balanced or smart). Share it with your workspace from the Agents page, and teammates can share theirs too. Jobs such as “find places for this project” or “draft replies for these threads” go to a shared agent of the right tier and run through Claude Code, Codex or OpenCode with only the Spread the Word tools, web search and web fetch allowed. No shell access and no file edits. Each member’s own subscription pays for the reasoning their agents do.

## 3. Approve the places

Your agent suggests subreddits, forums, launch directories and Q&A sites, each with a fit score and a summary of its rules on self-promotion. You approve the ones you want to take part in.

## 4. Review drafts

Spread the Word watches approved places for relevant threads and scores them. Your agent drafts replies, questions and articles for the best ones. Each draft shows the thread, the guardrail checks (disclosure, links, claims, pacing and the place’s rules) and the persona it would post as. Edit inline, approve, decline with a reason, or snooze.

## 5. Publish at the right pace

Approved items are scheduled within each persona’s limits: a minimum gap between posts, daily and weekly caps, quiet hours and a cap on promotional posts. Where a platform has an official API and you have connected an account, the item publishes on schedule. Everywhere else you get the text, a checklist and a button to open the thread; you post it yourself and paste the link.

## 6. Follow the conversation

Replies, points and removals are tracked on a decaying schedule. Negative or urgent replies are flagged straight away, and your agent drafts the follow-up for you to approve. Analytics show which places, personas and formats bring replies and clicks.

## Launching a product

The same steps carry a launch, with a few extras for the day itself:

- **Launch directories.** Under Places, choose **Launch directories** and pick from a catalogue of 12, including Uneed, Microlaunch, DevHunt and BetaList. Your agent can draft a launch kit for each: listing copy, tagline, short description, topics, FAQ answers, gallery captions, a launch-day maker comment and a checklist of the directory’s current requirements. You submit each listing yourself.
- **Product Hunt and Show HN.** Add them as places and your agent drafts launch posts and comments for them like any other place. Neither has a posting API, so you post with the guided checklist and paste the link, and the replies are tracked from then on (on Product Hunt, with your own developer token).
- **Launch offers.** Set commercial limits under **Project settings → Offers** and your agent researches offers for early adopters and launch feedback, with sources. You approve each one and set it up yourself; every draft that mentions an offer needs its own approval.
- **Launch-day timing.** Pick the time when you approve an item, or move it later on the Schedule week view.
- **Afterwards.** Replies on launch day are flagged and answered like any others, and redirect links show which places and directories sent visitors.

## Sandbox first

New accounts start in sandbox mode: everything works end to end, but nothing reaches a platform. Switch on live publishing in Settings when you are ready.

Updated 2026-10-15. Canonical page: https://spread-the-word.steadycircuit.com/how-it-works